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Bullytin (2020)

A safe and secure self-help app

Bullytin is a childrens self-help app that lets them express their worries about bullying. The app teaches about the the different types of bullying while also showing the user tips and possible solutions for their problems.

Roles

  • UI/UX Designer
  • Graphic Designer
  • UX Researcher
  • Front-End Developer

The Challenge

A research showed that 20.2% of students report that they are being bullied. Of that 20.2%, only 25% of students say that teachers intervene. That's a total of 5.05% of students that recieve help. So, how do you motivate children to seek help when they're being bullied, and if they don't, how can we encourage it?

The Solution

We create a platform with an open and safe environment that children can easily access. One that, if kids don't feel comfortable with talking to adults, they can communicate their situations to an online presence. 

Research

The Survey - Key Findings

Pains

  • Kids are hesitent about communication
  • Kids think external help could cause more problems
  • Lack of direct help
  • Lack of knowledge on bullying

Needs

  • A person/presence that children feel safe talking to
  • An education section on bullying
  • an entertaining theme/layout that children can engage with

Bullying Statistics

  • Students who experience bullying are more likely to find peer actions helpful than educator or self-actions (Davis & Nixon, 2010).
  • 41% of students who reported being bullied at school indicated that they think the bullying would happen again (National Center for Educational Statistics, 2019).
  • 64 per cent considered bullying a normal part of school life (Stop A Bully).
  • 12 per cent were bullied regularly (once or more a week) (Stop A Bully).

Meet the Mascots

The Bullytin mascots are a vitual presence that will help to encourage children to feel confortable about the bullying they have experienced.

Wendy

Wendy is a Bullytin mascot that works with children who have witnessed bullying and need help to report it or want to learn how to help. 

Vince

Vince helps children who have been bullied. He knows all about the 3 main types of bullying: verbal, physical and cyber.

 

Branding

Logo